Finding your soul marketing message is a great way of finding your niche. It’s about tapping into, and – most importantly, trusting – your intuition.
I wholeheartedly believe that this should be at the centre of everything we do when creating our marketing content, and even in creating our businesses in the first place. As a business owner, trusting your intuition is one of the most valuable skills you can develop to navigate every situation from everyday decisions to tricky situations.
Intuition is our guide to fulfillment
Our innate knowledge of all there is to know lies at the centre of our beings and listening to our intuition can lead us to the most amazing things and our best, most fulfilling lives. We are all, after all, connected and one.
Plus, it allows us to find our niche in our industry, find our Zone of Genius, and set us apart from others in our field.
Say, for example, you’re a life coach… there are SO many life coaches… everyone these days is a life coach! And the term ‘life coach’ doesn’t really mean anything to a lot of people. Many people who need your life coaching services won’t necessarily know what a life coach is!
So we really need to dig a little deeper than that in our messaging if you are going to attract the kind of clients you will love to work with and who need you the most.
Asking better questions
We have to ask better questions of ourselves, like who needs your services and how can you help them. Only with this information can you create content that resonates with readers and allows search engines to serve you as the best result.
The awesome thing is that (due to the effects of a certain pandemic) we’re no longer restricted by geographical location when searching for clients! Because the majority of people nowadays operate remotely – by Zoom and other types of video call – it’s more important than ever before to have a clear vision of who you want to work with and how you can help them.
Gone are the days when we have to scrabble around fighting over local clients with all sorts of problems to overcome and providing a generic service, being all things to all people. Nowadays, we can really hone into our zone of genius to offer solutions to the problems we are best at solving.
Finding your niche
That magic combination of the pandemic and improved video conferencing technology has changed the way that coaches today can work.
So many people come into life coaching because they’ve had to overcome a particular problem in their own lives, and used life coaching to do it. And because there are 7.5 billion people on this planet, you can bet that there are plenty of others struggling with that very same issue you overcame and will pay to learn how to overcome it from someone who’s been there too.
But anybody looking to overcome the issue you specialise in is never going to be attracted to you if you don’t expressly tell them your specialism.
You see it every day – you go to a life coach’s/hypnotherapist’s website to find a big long list of problems they deal with, but no niche. No idea of what they can most successfully overcome. And everyone these days talks about finding your niche with very little instruction or ideas on how to actually do that.
How to find your soul marketing message
I will talk more about how you can go about finding your soul marketing message in another post.
In the meantime, I’d love to know your thoughts on your soul marketing message. Do you feel you have found yours? Have you struggled to find your niche?
Let me know in the comments, and I invite you to book a FREE half-hour discovery call with me if you feel you need more help with this. Or sign up to my newsletter to be informed of upcoming workshops I run on this topic.
Or we really dig deep on the subject in my mentorship program, Business Embodiment.
See you soon!